Viola MothAbout

Copenhagen Geist is a storytelling platform dedicated to emerging artists and designers, with a focus on their creative processes. The platform is driven by a desire to foreground process over product, offering insight into the thinking, experimentation, and uncertainty that shape creative work. Through carefully crafted profiles and conversations, Copenhagen Geist creates space for ideas in progress and supports emerging creatives by making their work, methods, and perspectives visible.

For the project, I did the overall art Direction, identity for the brand and video interviews with the talents.


Who and why

The platform's goal was to create a community where the next generation of designers could share their ideas and dreams. The aim was to showcase the creative process and the inspiration behind each artist's/designer's work rather than the final ouput.


Process

Designwise, the idea was that by speaking in that same visual code as a luxury house, the talents featured on the platform would carry the same visual weight and credibility as the institutions their work is meant to stand alongside. I therefore focused on a simple graphic line using neutral colours and a general use of the typeface Moulin (from Commercial Type), which is also the logotype.  To keep the focus on the talents themselves rather than on the platform's graphic expression, the identity is built around photography and video, here with a focus on depictions of the atmosphere of the talents' process work. Every image is graded in the same high-contrast, reddish tone, creating visual continuity across the material and tying together the different talents' work and visuality under the same umbrella.








I am Viola, a Copenhagen-based graphic designer and filmmaker working across brand design, art direction, and film. I take a strategic, research-led approach, always asking how each decision shapes the overall understanding of the output. I hold an MA in Graphic Communication Design from the Royal Danish Academy and have worked with cultural institutions and fashion clients, alongside my own research-led projects.


Education

MA in Graphic Communication Design
from The Royal Danish Academy

BA in Spatial Design from
The Royal Danish Academy Work Experience

Graphic Assistant, The Royal Danish Theatre
Founder and Art Director, Copenhagen Geist
Graphic Assistant, Hotel Pro Forma
Freelance Director at FERN.Film
Design Intern, Henrik Vibskov
Design Intern, Kvell Office Mentions & Awards

True Award, New Rising Talent, Nomination
Dæmoner i Det Grønne  Contact

viola.moth.jacobsen@gmail.com
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