Viola MothAbout

Arkiva Campaign Videos

For two seasons, I did campaign videos and photos for the upcoming Danish brand Arkiva, focusing on creating a translation of the brand's overall story into visual assets. Copenhagen Geist

Copenhagen Geist is a storytelling platform dedicated to emerging artists and designers, with a focus on their creative processes. For the project, I did art direction, web identity and video.
The Royal Danish Theatre SoME Quote System

During my time at The Royal Danish Theatre, I developed the design for a quote system that operates across their social media platforms and is flexible enough to be adapted for different performances.



Kulturnøglen: A rebranding of the Danish culture pass

Kultur Nøglen is a fictional campaign for a Danish culture pass that gives all 18-year-olds free access to state-owned and state-supported museums and stage art institutions. The campaign consists of a book distributed to young people on their 18th birthday, a social media account highlighting institutions through collaborations with influencers with young audiences, and a website offering a full overview, favorites, and map integration.

Wear A Helmet Bicycle Helmet Campaign

The Wear a Helmet campaign reimagines the bicycle helmet as a symbol of identity, using tools of luxury branding and storytelling to shift its meaning. Drawing on fieldwork that compared the fashion choices of helmet and non-helmet wearers, I organised and analysed cyclist data to uncover links between style categories and helmet use. Carla Olsen It  Blooms From Ashes

In 2023, I spearheaded a series of music videos for the Danish indie artist Carla Olsen to accompany her debut album. For the project, my team and I built a cohesive visual voice across video and photography, shaping a world that visually amplifies the atmosphere and storytelling of her music.

I am Viola, a Copenhagen-based graphic designer and filmmaker working across brand design, art direction, and film. I take a strategic, research-led approach, always asking how each decision shapes the overall understanding of the output. I hold an MA in Graphic Communication Design from the Royal Danish Academy and have worked with cultural institutions and fashion clients, alongside my own research-led projects.


Education

MA in Graphic Communication Design
from The Royal Danish Academy

BA in Spatial Design from
The Royal Danish Academy Work Experience

Graphic Assistant, The Royal Danish Theatre
Founder and Art Director, Copenhagen Geist
Graphic Assistant, Hotel Pro Forma
Freelance Director at FERN.Film
Design Intern, Henrik Vibskov
Design Intern, Kvell Office Mentions & Awards

True Award, New Rising Talent, Nomination
Dæmoner i Det Grønne  Contact

viola.moth.jacobsen@gmail.com
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