Viola Moth
About


We live in a world where large American streaming services play a major role in how we experience film and television. In Denmark, online streaming is the primary way that users consume audiovisual content. Given that most Danes now use streaming platforms as their primary way of watching film and
television, and that most of these platforms are international, maybe we need to reflect on how these shape our understanding of culture and cultural heritage. What might be lost in our interaction with these systems? As society becomes more dependent on international streaming platforms, should we question whether there are still spaces for people to engage with audiovisual culture rooted in their own cultural heritage?






Who and why

In its current form, The Danish Film Institute’s archive is open, but passive. The volume of material, the lack of clear guidance through the database, and the reliance on very specific search filters all suggest that users must approach it with prior knowledge. This makes the archive function more like a research tool than a space for meaningful interaction with its films and images. In a time when streaming dominates and when content is often international, it becomes important to maintain a space where Danish film can be experienced and explored, and where different groups in society can take part in that experience since it contributes to a shared cultural reference point and helps sustain a sense of cultural continuity and collective memory.  Based on the Danish Film Institute archive, I have explored how a platform situated within today’s media landscape can be both engaging and serve as a space for reflection and discussion, helping new audiences connect with Danish film heritage










I am Viola, a Copenhagen-based graphic designer and filmmaker working across brand design, art direction, and film. I take a strategic, research-led approach, always asking how each decision shapes the overall understanding of the output. I hold an MA in Graphic Communication Design and a BA in Spatial Design from the Royal Danish Academy. I've worked with cultural institutions and fashion clients, alongside my own research-led projects.

Education:
MA in Graphic Communication Design, The Royal Danish Academy
BA in Spatial Design, The Royal Danish Academy

Work Experience:
Graphic Assistant, The Royal Danish Theatre
Founder and Art Director, Copenhagen Geist 
Graphic Assistant, Hotel Pro Forma
Freelance Director at FERN.Film
Design Intern, Henrik Vibskov
Design Intern, Kvell Office
Contact:
viola.moth.jacobsen@gmail.com
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