Viola MothAbout

In 2023, a series of music videos was created for Danish indie artist Carla Olsen to accompany her debut album. The project built a cohesive visual identity across video, graphic design, and photography, shaping a world that visually amplifies the atmosphere and storytelling of her music.

Team: Matilde Jensen (production), Zakarias Valtrup (DOP), Noah Obel (Camera Assistant), Sidse Schytte (Production Design), Mille Hubertz (styling), Frederik Rosgaard (Production Design), Jennifer Clausen (Editor), Frederik Fuglsang (Editor), Milla Filua (Editor), Anders Strøm (Colourist), Astrid Retz (Performer), Teo Lepetit (Performer) Who and why

Carla Olsen is a Danish indie artist signed with the London-based agency Lunar Records. Her songs centre around inner struggles and emotions.


Process

For Carla’s debut record, It Blooms from Ashes, we wanted to create a world that reflected the music. The process for each video was different and focused on visualising the feeling of the song, but still keeping it within a universe tied to the fragility and sensibility present in the universe of the album.










I am Viola, a Copenhagen-based graphic designer and filmmaker working across brand design, art direction, and film. I take a strategic, research-led approach, always asking how each decision shapes the overall understanding of the output. I hold an MA in Graphic Communication Design from the Royal Danish Academy and have worked with cultural institutions and fashion clients, alongside my own research-led projects.


Education

MA in Graphic Communication Design
from The Royal Danish Academy

BA in Spatial Design from
The Royal Danish Academy Work Experience

Graphic Assistant, The Royal Danish Theatre
Founder and Art Director, Copenhagen Geist
Graphic Assistant, Hotel Pro Forma
Freelance Director at FERN.Film
Design Intern, Henrik Vibskov
Design Intern, Kvell Office Mentions & Awards

True Award, New Rising Talent, Nomination
Dæmoner i Det Grønne  Contact

viola.moth.jacobsen@gmail.com
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